Welcome to the Choose Love Movement
3 core qualities make our programs particularly impactful. 
We nurture safer and more loving communities through next generation essential life skills and character development programs for all stages of life.
It Starts with Jesse
The Movement began with an act of courage when a 6-year-old boy saved nine of his classmates by yelling for them to run before the Sandy Hook shooter took aim at Jesse Lewis.
Learn MoreNurturing Heroic Choice Moments
The tragedy united leading experts to build a premier program to elevate essential life skills.
Learn MoreSupport and Safety for All
Our complete programs and curriculum extend across all life stages and demographics and has been used in over 120 countries.
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1. It Starts with Jesse
The story of Scarlett and Jesse has inspired millions to more thoughtfully respond. If Jesse can find the courage to save his classmates in that moment of crisis and Scarlett can find gratitude, forgiveness, and compassion through this tragedy, there is hope and inspiration for all of us. “Nurturing, Healing, Love,” are the foundational values for the movement.
Their individual meaning form a profound and powerful formula for choosing love and have inspired a formula for Choosing Love that can be practiced by anyone, of any age, in any place. This has become the foundation upon which we’ve built educational programs and practices for all ages and stages in life.
Get a DOSE of Nurturing Healing Love
Making a Heroic Choice stimulates the four neurotransmitters known as the “Happiness Quartet.“
Dopamine
The “pleasure neurotransmitter” released in the brain when you accomplish something you set out to do.
Oxytocin
Promotes feelings of love, trust, and bonding playing a key role in social bonding and feelings of empathy.
Serotonin
Often called the “mood stabilizer” helping to regulate anxiety, reduce depression, and maintain overall mood balance.
Endorphins
The body’s “natural painkillers” helping to alleviate pain while reducing stress and anxiety.
Make a Heroic Choice to promote feelings of happiness, reward, and well-being that last. Even better…they can act like a muscle that gets stronger with practice.
3. Support and Safety for All
Choose Love is a proactive solution that addresses the root cause of violence to prevent it before it starts!
Jesse Lewis Choose Love Movement™ began as a school-only program, but has organically expanded into programs for home, for work, and for community. We’re seeing sports teams use Choose Love programs to teach leadership. We’re seeing prisons use it for restoration. Even military families are using it to ease anxiety and strengthen relationships.
Since 2013, we have been on a mission to create safer schools and a safer world by teaching people how to use nurturing, healing love in any circumstance. Practicing social and emotional learning skills improves culture and cultivates an environment that is welcoming, supportive, compassionate, and safe.
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Referral ReductionKeep Up With The Movement
Giving Tuesday with Scarlett Lewis
Today, try supporting a movement you can be a part of, and see your contribution...
Choose Love December 2023 Calendar
As we begin the last month of 2023, let us continue to practice the Choose Love...
2023 Choose Love 30 Days of Gratitude Kickoff
November is Choose Love Gratitude Month! We will be celebrating with 30 days of tips and fun activities to help you learn about and reap the benefits of GRATITUDE which will help you live a more fulfilling life. We encourage educators and students, families and community members to take the challenge every day.
