Choose Love Awareness Month 2022






Choose Love Awareness Month (CLAM) is the annual awareness campaign the Choose Love Movement presents to honor six-year-old Sandy Hook victim, Jesse Lewis, by spreading his message of Nurturing Healing Love. Our purpose for CLAM is to inspire a Choose Love lifestyle by promoting hope, healing, and connection through our Character Social Emotional Development programming. This month-long initiative is a FUN and informative way to encourage creativity, collaboration, and inclusivity in homes, schools, and communities.

Each week in February, we focus on a different pillar of the Choose Love Formula: Courage + Gratitude + Forgiveness + Compassion-in-Action = Choosing Love

8th Annual

10 Ways To Get Involved For #CLAM2022

Follow us on at least one of the following platforms:

Enter this year’s poetry contest and write a poem using the theme of Choose Love or the pillars of the formula (Courage, Gratitude, Forgiveness, or Compassion-in-Action).

*Submit Your Entry:

*By entering the contest, you acknowledge that the Jesse Lewis Choose Love Movement can use your submission as we see fit. SEE HERE for the full list of terms and conditions.

*Once you submit your response, please copy and paste the link you receive in a separate browser tab to access the toolkit. Or email [email protected] for the link.

Complete the BINGO card by posting photo or video evidence of you completing the activities on social media using the hashtag #CLAM2022 and tagging us.

Participate in any one of the daily challenges on the February 2022 Calendar and post photo or video evidence on social media with the hashtag #CLAM2022.

For every $1 of your contribution, you are providing Choose Love programming to 1 child for a whole year. With just $25, you can help an entire class learn & practice the Choose Love Formula; $100 you can help 100 students and $500, a whole school district!

Donate online:

Or to make a donation by mail, please send a check payable to “Jesse Lewis Choose Love Movement” to:

The Jesse Lewis Choose Love Movement
PO Box 605
Newtown, Connecticut 06470

If you mail in a check, you will be mailed a letter indicating your donation is tax deductible to the extent allowed by law.

All donations are tax-deductible. Jesse Lewis Choose Love Foundation is a 501(c)3 nonprofit (id#: 46-1931751).

CLAM will culminate in a virtual two-day Choose Love Summit in partnership with the Shift Network, a global leader in transformational learning that is dedicated to helping people achieve their full potential.
CLAM and The Summit will incorporate Jesse’s message of Have a Lot of Fun with motivating presentations that will leave you feeling balanced, energized and with a renewed sense of hope and healing. 
Get Your Tickets Here:

Another way to support the Choose Love Movement, and help us reach more children around the world, is to buy something from our online store. This month, buy a featured CLAM item, and increase your chance to win!

Get creative and host your own Choose Love Awareness Month event where you help share all that the Movement has to offer.


Join one of our events this month:


Represent Choose Love in some way, like:

  • Wearing something from the Choose Love Store
  • Wearing a Choose Love Shirt you’ve created yourself or one that your school made incorporating our logo
  • Wear our logo colors (turquoise, orange, or yellow)
  • Wear something with hearts or ducks on it


Complete These Challenges & Show Us How You Choose Love!

Available in: English | French | Portuguese | Italian | Japanese | Hindi | Spanish

Want to do something empowering right now to be part of the solution?

Take The Choose Love Pledge

Set the intention to take your personal power back by Choosing Love in your thoughtful response!