FAQ Categories

About the Choose Love Movement

What are your core values?

“Nurturing, Healing Love” (the Formula for Choosing Love) The three words first-grader Jesse Lewis wrote on his kitchen chalkboard shortly before he died, “Nurturing, Healing Love,” serve as the foundational values for the organization. These words,...

What is the Jesse Lewis Choose Love Movement and why was it started?

Jesse Lewis Choose Love Movement™ is a 501(c)(3) nonprofit organization with a mission to create safer and more loving communities through groundbreaking next-generation social and emotional learning (SEL) programs that are suited for all stages of life. Our signature...

What’s the story behind the rubber duck?

Jesse loved yellow rubber ducks. He had a big collection and would line them up during bath time. Here's an article from 2013 that discusses his love for the ducks, little army men, and more - click here. Because of this, it was easy for Scarlett to find a symbol/logo...