Help students succeed in the classroom, and beyond.

Social and Emotional Learning (SEL) encompasses the core emotional intelligence and relationship-building skills that lead to happy, healthy and successful lives.

We are not born with these skills and behaviors, but they can be learned and nurtured to influence positive changes that are almost immediately recognizable.

Why We Need Social Emotional Learning Now More Than Ever

The Importance of Character, Integrity and Happiness

With the hope vaccines bring, we must now pull ourselves out from our cozy nests, pods and intimate social bubbles. We need to not only make new friends but also to repair what has been damaged during the pandemic.
Most of us agree that it is more important for a child to develop good character, integrity, and find happiness than it is to get good grades, a good job, or to be accepted into a good college.
Teachers agree and hold themselves accountable to guiding students to build confidence, help others and apply classroom learning outside the school.

Connecting School to the Real World

Students themselves want more social-emotional and service-learning opportunities in school. In a survey of students* who chose to drop out of school, the leading reason was that they did not see the relevance of school to real life.
Parents, teachers, and students are seeking opportunities to link learning to life.  If anything has been learned from the pandemic it is that schools and homes need to prioritize such efforts.
The next generation of parents and leaders must create a learning structure that includes knowledge, empathy, resilience, appreciation of diversity, and civic dispositions to innovate through times of crisis.
YET….fewer than 1 in 4 teachers report SEL is implemented in their school. 

Now is The Time for Reflection and Resetting

The pandemic has changed the way we see the world, now and in the future. Our children will be dictating how society, economy and democracy evolves. The skills that are built today will be the ones employed and taught to the following generation.

We Know You Don't Have The Emotional Bandwidth For ONE MORE THING ...

Then again, is anything else really more essential than developing the social and emotional competence of today’s learners and tomorrow’s leaders?

So We Created The "How-To" That Will Help You

Delivered in themed groupings of professionally-developed, 10-minute-or-less video tutorials, the How To SEL series offers a convenient platform for educators to learn from, model and engage with social learning experts at their own pace and convenience.

The videos show SEL and parenting expert Caroline Maguire, author of “Why Will No One Play With Me?” actually coaching elementary and middle school-aged children through discussions, activities, or both, offering educators the opportunity to recognize real life SEL instruction opportunities and model or adapt the responses that lead to their desired outcomes.

Additionally, the monthly subscription includes a video master class, led by Scarlett Lewis, founder of the Jesse Lewis Choose Love Movement, that highlights complementary practices and insights to support that month’s lessons, but geared toward teenagers and adults.

Also included each month is an activity for children, and an invitation to participate in a LIVE Q&A session with Caroline and Scarlett.  How To SEL was designed to offer ease-of-use and exceptional value to educators seeking to bring these powerful social and emotional learning concepts, skills and tools into their classroom, no matter what the grade level.

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“Even though I know how important SEL is, especially in this pandemic age, it’s hard to find resources that clearly explain the benefits of SEL, much less teach strategies to deliver it in the classroom. This resource is well-organized and builds skills and awareness at a pace that’s easy to understand, absorb and impart to students.”
Patrick L

Included in the Subscription:

'SEL'abration Starter Kit

Includes all the resources you need to support you throughout the subscription, as well some "goodies" to make practicing SEL fun for everyone, including:

  • Caroline Maguire’s groundbreaking playbook “Why Will No One Play With Me?” 
  • Scarlet Lewis’s best-selling memoir “Nurturing, Healing Love: A Mother’s Journey of Hope and Forgiveness,” the story of how a six year old boy’s final message inspired a global movement that teaches how social and emotional learning skills can help us heal ourselves and our future society;
  • A Choose Love Journal
  • A “Spy Kit,” complete with child-sized spy glass, observation notebook and a pen to equip your children with a fun and tangible connection to the lessons;
  • and more!

Digital Lessons Library

Your custom portal for accessing and storing monthly lessons, additional resources as recommended by Caroline and Scarlett, and more!

Access to Choose Love CONNECT Community

An added bonus for those seeking to connect with and learn from educators, administrators, parents, government officials, community organizations, and businesses from around the globe who believe in the power of SEL and our Choose Love programs!

Monthly Digital Lessons

Your How To SEL lessons and activities for the month, plus access to a Live Q&A with Caroline and Scarlett

  • For Kids — includes 2 “how to” video demonstrations of select exercises from Why Will No One Play With Me?” including real scenarios with real children to make them instructional and engaging for all ages; 
  • For You — includes a master class with Scarlett and/or guest experts on a variety of topics related to SEL practices with a focus on how they can help nurture and support the parents/caregivers;
  • Choose Love Activity Center — offering an engaging activity or “challenge” for kids of all ages that reinforces the month’s lessons and encourages sharing via the interactive Choose Love Challenge Board.

Flexible, Affordable Pricing

Also Available As A GIFT Subscription

Multiple Subscription Licensing/ Discounts Available for Schools & Districts

100% of the proceeds for this subscription are being donated to the Jesse Lewis Choose Love Movement to support free SEL programming for schools, homes and communities.

Easy To Understand and Fun To Teach

Here are just a few examples of how our bite-sized videos make it fun and easy to learn and teach social and emotional skills to kids of all ages.

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About the Authors

Caroline Maguire


Caroline earned her undergraduate degree at Trinity College and her Masters of Education and Early Childhood Development with a specialization in social emotional learning (SEL) at Lesley University. Caroline is the author of the award winning book, Why Will No One Play With Me?, a playbook of foolproof scripts on social skills development. 

She is the founder of a comprehensive Social Emotional Learning (SEL) training methodology for adults, parents, clinicians and academic professionals on how to cultivate emotional regulation, emotional intelligence, social-awareness and responsible decision-making skills. She is the founder and director of The Fundamentals of ADHD Coaching for Families training curriculum at ADD Coach Academy (ADDCA) – the only Coach Training program accredited by the International Coach Federation (ICF). 

After several years as a highly respected social skills clinician at the Hallowell Center Boston MetroWest, Ms. Maguire formed her own private practice. She is a sought-after lecturer and workshop facilitator on various topics related to social, emotional and behavioral learning. She is a permanent columnist on social skills in ATTitude Magazine, a favored contributor to U.S. News & World Report, Mind Body Green, Salon, Huffington Post, Today Parenting, ADDitude, Attention Magazine and WebMD. Follow her @AuthorCarolineM

Scarlett Lewis

Chief Movement Officer, Jesse Lewis Choose Love Movement™
Scarlett founded the nonprofit Jesse Lewis Choose Love Movement after her son’s murder in the Sandy Hook tragedy in 2012. She became part of the solution to the issues in society — and that also caused the tragedy — and advocates for social-emotional learning and character education. She’s the author of Nurturing Healing Love: A Mother’s Journey of Hope & Forgiveness, a memoir of her journey toward choosing love and forgiveness.
Jesse Lewis Choose Love Movement’s flagship program, Choose Love for Schools™, is a no-cost, comprehensive, lifespan, next generation SEL and character development program that empowers educators and students to choose love, handle adversity, and manage their emotions. After 5 years of viral adoption by schools in each of the 50 states and 110 countries worldwide and now reaching more than 2 million children, Choose Love programming was extended to include Choose Love For Home™, Choose Love for Communities™, Champions Choose Love™, and a program for the workplace via Choose High Performance, and recently launched Choose Love CONNECT, a unique web-based  destination for connection and inspiration among all believers in the power of Choosing Love.
In addition to multiple appearances on the Today Show, Scarlett has been interviewed by national media including CBS News, the BBC, Fox News, The Guardian, and People Magazine and many regional papers and podcasts about Choose Love and the benefits of SEL, and has been featured in high-profile magazines, including Fortune, Strive, and Huffington Post. Scarlett has also given keynote speeches at Tedx and global education conferences and has presented at the SXSW EDU Conference; ASCD Empower; the Nebraska Mental Health Conference; and multiple statewide Counselor Association Conferences. She has received many awards for her contribution toward promoting global peace and raising awareness of SEL, including the 2020 Peace Hero Award, the 2020 Nonprofit Unsung Hero Award, 2019 Global Presence Humanitarian, a Hero of Forgiveness, and the 2019 NEASC (New England Association of Schools and Colleges) Charles Eliot Award.

Frequently Asked Questions

How To SEL is designed to seamlessly support teacher implementation of SEL practices that support the whole child – without set-up time, instruction or preview.
The time and resources required to learn these skills and tools for yourself is minimal — less than 30 minutes and under $20 a month.  The (optional) activities for students are easy to implement during a rainy day recess or even as a weekend assignment, and even the 10-minute video lessons themselves could be shown during a class if needed.  This subscription is packaged in a way that provides you unlimited access to the monthly content as it becomes available, so you may utilize it in whatever way or timeframe that works best for your needs.

How to SEL is for administrators, district heads, teachers, community leaders, coaches and other instructional staff who seek strategies to introduce SEL into daily instructional practices and support a positive, engaging, and inclusive SEL experience for students and teachers.

When parents practice right alongside the kids… it facilitates parent/child interactions, and it benefits you – in your relationships with yourself, colleagues and neighbors. 
When you learn to become more self-aware, you will notice your fearful emotional response when your child is struggling or fails to come home on time. You will feel your heart beat faster and possibly clench your stomach. You may have the desire to do something erratic, but you then recognize that this behavior is a result of emotions and thoughts running amok. 
Using Scarlett’s self-management and self-awareness strategies will help you learn to accept that these reactions are common when you experience anxiety and you can calm yourself down and implement her suggestions. 
The next time you experience these anxiety symptoms, you will be able to stop the escalation. You will remember learning from Scarlett that when you felt the terror, you could change how you feel by thinking differently about the situation. 
  1. When you first subscribe, you will receive a welcome email from Scarlett and Caroline with a video and the link to your Digital Lessons Library, where Month 1 lessons will be immediately available.  You will also be invited to complete your profile to enhance your subscription experience, which includes access to discussion boards and other interactive features.
  2. Within about 5 business days, we will have your “SELabration” Starter Kit in the mail – it will be shipped Priority Mail. Your Kit will include Caroline Maguire’s best-selling book “Why Will No One Play With Me?” which is what will serve as the foundation of our ongoing How-To lessons.   The Kit will also include Scarlett Lewis’s memoir, a journal, a “spy kit” for kids, and a few other fun goodies from the Choose Love Movement shop.
  3. About every 30 days following your first day of subscription, you will receive an email notification that the next month of lessons is available via your Digital Lessons Library.

Developing Social Emotional Learning skills can benefit ALL ages, and the lessons we cover can be applied to a broad range of scenarios!

Although we focus many of the activities and demonstrations on younger children (ages 6-12,) we also include practices and activities that can benefit teens and adults, as well.

Yes, if you select the monthly subscription plan, you can cancel anytime after the first 3 months of your subscription.

As each new month of lessons becomes available, you will have unlimited access to the content via your Digital Lessons Library.

Yes, we know that coaches will benefit from utilizing these skills and tools with their clients and encourage you to adapt them to your unique practice.  We do request that each professional wishing to directly access the content purchases their own subscription, as ‘sharing’ subscriptions among multiple users is not permitted.

We would be happy to discuss your specific requirements and discount options for purchases of 6 or more subscriptions.  Please email us at to inquire, and be sure to leave your phone number so we can follow up.

Our educator licenses are intended for larger audiences and include multi-person access with a significant discount. Please email us for details and a quote.

Yes, please send the order information to and we will be in touch.

Yes, we would be happy to assist you.  Email us at and we’ll do our best to help!

The How To SEL subscription is being hosted and maintained by Scarlett Lewis’s nonprofit organization, Jesse Lewis Choose Love Movement.  Your purchase will be made via their secure server and your receipt (and future communications relating to your subscription/ account) will come from a “” email address.

Coping with your emotions is a life skill, and the ability to not just push them down but actually process them – and have a go-to kit to practice that – is something EVERY parent and EVERY teacher can help children develop.

Caroline Maguire

YOU are the expert when it comes to your child (or children). You are their parent and you know your child better than anybody else. What we will be sharing with you will help you to be the best parent that you can be.

Scarlett Lewis

© 2021 All Rights Reserved

Respond & Rebound
For COVID-19 Recovery

Choose Love Social, Emotional and Mental Health Resources for Schools, Homes & Communities