Purpose born from unimaginable grief.
On December 14, 2012, Scarlett Lewis lost her six-year-old son Jesse in the Sandy Hook Elementary School shooting. What she did next changed the world.
Rather than surrender to grief, Scarlett channeled her pain into purpose. She developed the Choose Love Formula™ — grounded in neuroscience, emotional intelligence, and the four foundational pillars of Courage, Gratitude, Forgiveness, and Compassion — and built a global movement to teach these skills to every child.
"Choosing love as a thoughtful response empowers us to become the best version of ourselves."
When Scarlett speaks to your staff in person, the curriculum they've been teaching becomes something far more personal — and far more powerful.
















