Choose Love was born out of a tragedy that connected the world. Most adults remember where they were and what they were doing when the tragedy at Sandy Hook happened. This empathy opens hearts and minds to the story that began the Choose Love Movement that continues to connect hearts. This inspirational story inspires and motivates students, educators as well as parents and community members to realize they have a choice in how they behave and that love and kindness are the strongest. 

Scarlett is a subject matter expert in education, character and social emotional development. She lives her message and models this in her actions. Choose Love has an excellent reputation across the education field and has spread by word of mouth to over 16,000 schools in every state and 120 countries, positively impacting approximately 10 million people.

The Choose Love is a revolutionary, comprehensive proactive and preventative approach. Choose Love focuses on the grievance end of the Pathway to Violence as it provides essential life skills and awareness needed to reduce and prevent the pain that can lead to substance abuse, mental illness, violence and more. 

Choose Love synthesizes the best of the best of what’s available, including positive psychology, resilience and grit, mindfulness, neuroscience, social and emotional learning, character education on a trauma informed base. Our foundation is Post Traumatic Growth, teaching kids that life’s challenges are an opportunity for growth. We start with the self in order to cultivate self-esteem, confidence and worth. Only when we love and accept ourselves can we do this for others.

The goal is to raise courageous kids that can face difficulty and pain and get curious in order to learn from, grow through and be strengthened by the pain, rather than be taken down by it and others as well.

Using the latest research and neuroscience we have a proprietary Learning Management System that delivers an award-winning and world class curriculum for all ages. The emphasis of the lessons is on having the ability to feel better and thoughtfully respond with love. This begins with our thoughts that directly impact how we feel, that determines how we behave. Kids learn that when someone isn’t kind, it’s because of how they’re thinking and feeling and they understand and respond with kindness rather than escalate the situation.

Our superpower is our ability to choose in every situation, circumstance or interaction how we respond. We have a powerful formula that incorporates Jesse’s example of courage when he saved 9 of his classmates’ lives as well as his iconic chalkboard message of ‘Nurturing Healing Love’ that translates into gratitude, forgiveness and compassion in action. We all have the capacity for the courage that Jesse showed to make ‘Heroic Choices’ during our Choice Moments. The Prek-12th grade curriculum is super easy to understand and activate and is universal in its teaching. 

The curriculum is designed to bring our “Locus of Control” back inside of us where we have the power to make positive changes in our lives, the definition of hope. When our Locus of Control is outside of us we feel like things happen ‘to’ us, we tend to blame others for where we are, we feel helpless, victimized and this can ultimately lead to hopelessness. Hopelessness is the single most consistent factor in suicides and violence. The Choose Love Formula: Courage + Gratitude + Forgiveness + Compassion in Action) is designed to give individuals their personal power back.

We have professional development, workshops, membership and certification to back up our no-cost curriculum. Scarlett was determined to provide this teaching at no cost because she believes it would have saved her son’s life and can reduce and prevent much of the suffering we see today.