Choose Love 10 Year Logo

Our Month Long Celebration of Choosing Love. We are changing the world to be a safer, more peaceful, and loving place.

Choose Love Awareness Month is the annual campaign to spread awareness of the Choose Love Movement, and the importance of teaching children essential life skills through its free Character Social Emotional Development programming. This year’s theme is Love-in-Action focusing on how we can use positive action, i.e. walking, meditating, helping others, to overcome negative feelings, i.e. anxiety, embarrassment, anger. Highlights include an art contest for students, a kickoff event for kids, and a parent workshop. Each week in February highlights a pillar of the Choose Love Formula – Courage, Gratitude, Forgiveness, Compassion-in-Action, and includes the benefits of each plus tips on how to incorporate these character values into real life situations every day.

Learn and Share the Choose Love Formula

We welcome everyone — students, educators, families, and communities around the world — to learn and share the Choose Love Formula. Each week in February will focus on a pillar of the Choose Love Formula: 

Week 1 – Courage

The willingness and ability to work through obstacles despite feeling embarrassment, fear, reluctance, or uncertainty.

Week 2 – Gratitude

Mindful gratitude and the ability to be thankful even when things in life are challenging.

Week 3 – Forgiveness

Choosing to let go of anger and resentment toward yourself or someone else, to surrender thoughts of revenge, and to move forward with your personal power intact.

Week 4-Compassion-In-Action

BOTH the understanding of a problem or the suffering of another and acting to solve the problem or alleviate the suffering.

Ways to Participate and Help Grow Awareness of our Movement:

Our goal is to get our Choose Love community to take action, and help us promote the Choose Love Formula, reach more students, and help more people learn our essential life skills.

Get a Daily Dose of Love

Receive inspiration every weekday, and quick tips to Choose Love

Sign Up

Activity Toolkit

Our Activity Toolkit includes a crossword, wordsearch, and more

Download the Toolkit

Daily Actions

Our February calendar is filled fun and easy activities and challenges

Access Calendar

Follow and Share Social

Tell 3 people about Choose Love, and Like, Follow, Share on social media


Art Contest

Enter our Love-in-Action art contest to win a fun prize

Sign Up


Every dollar helps make an impact and supports our mission

Donate Now

Why Choose Love

Choose Love programs offer the solutions that are desperately needed in schools today. They teach children, and adults, how to Choose Love in any circumstance, and help them become connected, resilient, and empowered individuals. These skills, tools and attitudes have been proven through decades of scientific research to be the best way to ensure a healthy, meaningful, and purpose-filled life. 

Post-Covid Impact

More than 80 percent of U.S. public schools report the COVID-19 pandemic has negatively impacted student behavior and socio-emotional development, according to National Center for Education Statistics. Specifically, respondents attributed increased incidents of classroom disruptions from student misconduct (56 percent), rowdiness outside of the classroom (49 percent), acts of disrespect towards teachers and staff (48 percent), and prohibited use of electronic devices (42 percent) to the COVID-19 pandemic and its lingering effects.

Choose Love Skills

Choose Love gives children the skills and tools they need to have healthy connections and manage their emotions. It’s a proactive and preventative mental health initiative.


Teaching Students

  • How to get along
  • How to have healthy and positive relationships
  • How to have deep and meaningful connections
  • Skills and tools for resilience
  • Emotional management
  • Conflict resolution

Love-In-Action Art Contest

The Love-in-Action Art Contest is seeking artwork that shows how you turn your negative feelings or experiences into positive action. 

When you are feeling anxiety, stress, sadness, or anger, what action do you take to overcome those negative feelings? Everyone has different ways to help them feel better. You might pet your dog, go for a run, meditate, draw or paint, shoot hoops, do something kind for others, or hug someone. Is there a special place you go for comfort like the beach, the park, a special spot in your house? Is there someone special that you talk to like a parent, friend, sibling, or teacher? There are so many ways to take action that will lead to happier or calmer feelings.  


click image to download

click image to download

Choose Love Awareness Month Events

Join us as we celebrate Choose Love Awareness Month with special webinars and workshops that we’ve created for students, educators and parents.

10 years ago the unthinkable happened. My son Jesse was murdered at Sandy Hook. But he left a message that pointed the way to a solution. It led me to create the Choose Love Movement. More than three million people have engaged Choose Love since then to live happier, healthier, and safer lives. But we are only getting started.

– Scarlett Lewis

Spreading Awareness

More than


People In




We offer Choose Love for free because we know that the world is a better place if every person, every school, every community Chooses Love. So much has been accomplished over these past ten years, but imagine if we could double the number of people who choose love next year. Imagine if we could have 25 million people involved in Choose Love by 2025.

It’s a movement – and in the next 10 years, we will change the world.


It Starts with You! Join the Movement Now!