Creating Safer and More Loving Schools, Homes and Communities through a Powerful Formula to Choose Love.

Choose Love Programs

The skills and tools in Choose Love programs, combined with our easy-to-learn Choose Love Formula™ offer a foundation for lifelong health, fulfillment and happiness. In addition to our flagship Pre-K through Grade 12 Choose Love For Schools™ program, we offer programs for Homes, Communities, and more. The Jesse Lewis Choose Love Movement is dedicated to making sure our programs are accessible to all.  Our unique lifespan, culture and lifestyle dynamics provide a plan for growing with essential life skills. We rely gratefully on the generosity of donations to support this mission.


It Starts with Jesse

The Movement began with an act of courage when a 6-year-old boy saved nine of his classmates by yelling for them to run before the Sandy Hook shooter took aim at Jesse Lewis.

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Nurturing Heroic Choice Moments

The tragedy united leading experts to build a premier program to elevate essential life skills.

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Support and Safety for All

Our complete programs and curriculum extend across all life stages and demographics and has been used in over 120 countries.

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What began as 3 words left behind on a chalk board by a six-year old boy…

Jesse Lewis Saved 9 Classmates at Sandy Hook and Inspired Millions to Choose Love

At six years old, Jesse, alongside 19 of his first-grade classmates and six educators, died. In the ultimate act of courage, law enforcement learned that Jesse used his final moments to heroically save nine of his friends.

Upon returning home, Scarlett discovered a message Jesse had written on their kitchen chalkboard that became the catalyst of the movement. It read, “Norturting Helinn Love.” These words became our call to action, and a formula for uplifting lives. The story of Scarlett and Jesse has inspired millions to more thoughtfully respond. If Jesse can find the courage to save his classmates in that moment of crisis and Scarlett can find gratitude, forgiveness, and compassion through this tragedy, there is hope and inspiration for all of us. “Nurturing, Healing, Love,” are the foundational values for the Movement. .

Thoughtfully respond with the Choose Love Formula™.

When learned and practiced daily, these character values transform you, your relationships with others, and create a ripple effect of happiness, health and productivity throughout your school, home and community. And the best news is that, once you’ve learned them, you will have them in your tool belt for the rest of your life.


The willingness and ability to work through obstacles despite feeling embarrassment, fear, reluctance, or uncertainty.


Mindful thankfulness and the ability to be thankful even when things in life are challenging.


Choosing to let go of anger and resentment toward yourself or someone else, to surrender thoughts of revenge, and to move forward with your personal power intact.


BOTH the understanding of a problem or the suffering of another and acting to solve the problem or alleviate the suffering.

Support and Safety for All

Choose Love is a proactive solution that addresses the root cause of violence to prevent it before it starts!

Since 2013, we have been on a mission to create safer schools and a safer world. By practicing the Choose Love Formula every day and in any circumstance, creates a more loving culture, and cultivates an environment that is welcoming, supportive, compassionate, and safe.

Choose Love programs include Growth Mindset, Neuroscience, Mindfulness, Positive Psychology, Post-Traumatic Growth, Emotional Intelligence, and more for a solution that is both preventative and proactive. Choose Love is aligned with the new Character and Social Emotional Development Standards (CSED) which include BOTH and CASEL.
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Choose Love Stops Violence Before it Escalates



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